Project Case Study:
Celia Kelly Photography ‘Remember’
Challenge:
Differentiating Celia’s personal brand to stand out from more traditional wedding and elopement photographers.
Outcome:
A 90 second video that communicates the lifelong value of photography as a way of remembering the most important moments.
Celia Kelly is a photographer who specializes in elopement and adventure photography. Her business is focused around her personality, unique style, and her emphasis on intimacy.
Production:
We filmed multiple scenes of Celia in her personal life and in her professional life; focused on capturing her artistic eye and genuine approach to photography. We did these shoots with a ‘documentary’ style and most scenes were very lightly staged. Our idea was to have the motion picture scenes in the video feel like shaky, distant, & imperfect memories so that Celia’s still pictures would shine as perfect time-capsules to transport you back to those special moments.
The Story:
We had Celia write an initial draft of her script so that it would be 100% her words. We then worked with her make the script concise and fit the flow of the video. We structured the story of the video so that the various elements work together to hint at a greater theme and astound people when we show a sample of Celia’s work.
Results
In under a week Celia’s video received over 13,500 views on Facebook. The outpouring of love and support for the video and for Celia show how much the message resonated with audiences.
